Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach and every campaign. Video has become increasingly important on every platform and channel, but it’s especially dominating social media. According to a recent HubSpot report, Facebook, Instagram and Twitter are among the top platforms where consumers are watching videos.
The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in the industry. It can be an exhausting task if you don’t know where to look. One of our favorite ways to stay on top of marketing trends is to keep an eye on yearly statistics.
As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so seamlessly that one seems a natural extension of the other.
It’s hard to embrace the whole “new year, new you” mentality if you feel uninspired being surrounded by the same old stuff. Looking for help to get us in the spirit of reinvention for the new decade, we spoke with friend of ultraviolet and constant source of inspiration, Eva Amurri—mom, actress, entrepreneur, and founder of lifestyle blog Happily Eva After—about trends, tips, and what she’s excited about in the world of design for 2020.
Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big role in the customer journey for many brands. The picture-perfect posts that capture attention, likes, and engagement are the result of careful planning, creativity, hard work, and analytics.
With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to drive traffic to their websites and create a buzz where they live and work.
High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather to discover innovative new products hitting the market. And color-us-ecstatic to announce that our client, Atlanta-based home decor and textile company SmithHönig, is bringing their vision of global nomad glam to market for the first time.
The ultraviolet team will be right there, providing on-site support and quickly opening bottles of Prosecco (an important skill to have for this particular event).
Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And they begin with pairing the right influencer with the right brand.
It’s a good day when you can bring your favorite clients together for lunch. It’s an even better day when they’re the ones making the farm-to-table eats and the marble countertop where it's served. Good eats + good design = happiness all around.