What Small (and Mighty) Businesses Can Learn from a Big Marketing Strategy

Posted by Jennifer Smiga

When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta stories of the big brands can make successful marketing feel out of reach. And maybe a soul crushing endeavor.

Read More

Topics: social PR, small business, content marketing, Business in New Jersey

Interior Designers, Bloggers Get Honest About Tech at #WNWN

Posted by Julia Zapcic

 

So, what do some of the most hard-charging, passionate, successful interior designers really think about social media tools and how tech impacts their business?

Read More

Topics: social PR, social media, Tech, Design, Brand ambassadors, interior design

Adaptive Reuse Matters to Design (Even in the Suburbs)

Posted by Jennifer Smiga

Bell Works Big Bang Cafe is open to the public. 

Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell Labs is being reimagined as a 2 million square-foot live, work, play space welcoming big business, entrepreneurs and the public. Let’s just say we’re surrounded by good company and innovation in Holmdel, NJ.  

Read More

Topics: Design, Adaptive reuse, Architecture, Business in New Jersey

Why Your Boutique Design Company Isn't Going To Rank For 'Lights'

Posted by Shannon Winning

How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search?

With a keen understanding of your brand and a little keyword research that you can do in a matter of minutes. Today we'll help you determine which words are a good fit for your business' ideal customer and which hit the sweet spot on the difficulty rating.

Ideally, you want a word with relatively low competition but a high search volume. This can be a tricky balance if you sell something seemingly common like wallpaper or something obscure like six fingered gloves.

Let's see how this plays out for a boutique brand trying to stake it's claim in a larger market.

Read More

Topics: seo, keywords

Millennials Are The Worst. Right?

Posted by Shannon Winning

I hate to admit it but I've been really down on millennials. Like, REALLY down. I totally bought into all the reports I read complaining about them being whiny babies at the office. You need a participation award for showing up? Pa-lease.

Read More

Topics: Hiring, Millennials

What is a tweet chat? One Hour of Killer Lead Gen. Don’t Miss It.

Posted by Jennifer Smiga

What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects.

These are live Twitter events focused around a general topic and often scheduled for the same time and day, and held weekly or monthly. They’re about an hour long.

Read More

Topics: social PR, social media, Lead generation, Twitter, Tweet chats

The Publicist's Essential Guide To Meeting Brand Ambassadors on Social

Posted by Jennifer Smiga

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships (say that after two cocktails). The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir, social media and her loyal advisor the brand ambassador.

2016 PR is social PR.

 

Read More

Topics: social PR, social media, PR

6 Photography Tips to Pump Up Your Social Media at Events

Posted by Jennifer Smiga

You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.

Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.

My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”

Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.

Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event —  from expo to meetup.

Read More

Topics: social PR, social media tricks, digital marketing, social media

5 Not Terrifying Social Media Updates For Your Brand

There have been a ton of changes to social media in recent months, and many of those changes will actually make our job in marketing easier. (Yay! And we thought it was just going to be nasty algorithm changes...)

From direct connections on Pinterest to more characters in a Tweet, small changes on top channels are helping brands tell their stories and engage more naturally with their consumers.

And without a big learning curve.

Read More

Topics: social media tricks, social media

Dear PR Rep, You Are Not a Parasite, Afterall

Posted by Jennifer Smiga

 

If you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items on behalf of our clients. (We’re adding a new location! The latest version of our software was released!) There are whole slide decks, blogs and memes devoted to how we drive reporters nuts.

You’d think we offered no value to reporters. That we were a pox on their house.

Read More

Topics: media prospecting, PR