With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to drive traffic to their websites and create a buzz where they live and work.
High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather to discover innovative new products hitting the market. And color-us-ecstatic to announce that our client, Atlanta-based home decor and textile company SmithHönig, is bringing their vision of global nomad glam to market for the first time.
The ultraviolet team will be right there, providing on-site support and quickly opening bottles of Prosecco (an important skill to have for this particular event).
Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And they begin with pairing the right influencer with the right brand.
It’s a good day when you can bring your favorite clients together for lunch. It’s an even better day when they’re the ones making the farm-to-table eats and the marble countertop where it's served. Good eats + good design = happiness all around.
The ebook is an effective (though basic) lead nurturing offer. It delivers valuable info to contacts and is great for search authority. It’s also a bit of a yawn. So many words.
When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta stories of the big brands can make successful marketing feel out of reach. And maybe a soul crushing endeavor.
So, what do some of the most hard-charging, passionate, successful interior designers really think about social media tools and how tech impacts their business?
Bell Works Big Bang Cafe is open to the public.
Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell Labs is being reimagined as a 2 million square-foot live, work, play space welcoming big business, entrepreneurs and the public. Let’s just say we’re surrounded by good company and innovation in Holmdel, NJ.
How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search?
With a keen understanding of your brand and a little keyword research that you can do in a matter of minutes. Today we'll help you determine which words are a good fit for your business' ideal customer and which hit the sweet spot on the difficulty rating.
Ideally, you want a word with relatively low competition but a high search volume. This can be a tricky balance if you sell something seemingly common like wallpaper or something obscure like six fingered gloves.
Let's see how this plays out for a boutique brand trying to stake it's claim in a larger market.