When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta stories of the big brands can make successful marketing feel out of reach. And maybe a soul crushing endeavor.
Bell Works Big Bang Cafe is open to the public.
Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell Labs is being reimagined as a 2 million square-foot live, work, play space welcoming big business, entrepreneurs and the public. Let’s just say we’re surrounded by good company and innovation in Holmdel, NJ.
What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects.
These are live Twitter events focused around a general topic and often scheduled for the same time and day, and held weekly or monthly. They’re about an hour long.
Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships (say that after two cocktails). The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir, social media and her loyal advisor the brand ambassador.
2016 PR is social PR.
You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.
Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.
My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”
Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.
Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event — from expo to meetup.
If you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items on behalf of our clients. (We’re adding a new location! The latest version of our software was released!) There are whole slide decks, blogs and memes devoted to how we drive reporters nuts.
You’d think we offered no value to reporters. That we were a pox on their house.
What’s better than a beautiful, well curated Instagram feed? Two beautiful, well curated feeds working together for double the audience.
Style. Influence. Followers. Design bloggers have it all. And you need it.
If you’ve developed a new product or run a boutique design company, the relationships you build with design bloggers with industry clout could be pivotal for your company. When your brand or product appears on their news feeds they lend you their credibility and audience. That can mean new markets, collaborations, and sales.
So how does your boutique design company capture a blogger’s valuable attention?
Offer something of value that aligns with their style and personality.
Topics: How to pitch
If you’ve ever witnessed a little kid birthday party you know about being on the wrong end of a person to person ratio. It’s a lot of noise with you begging, “For the love of sprinkles, someone listen to me!” Not pretty, but it’s exactly what’s going on in PR these days and company reps (and owners) are feeling it.
Recent data says that media relations professionals now outnumber reporters by nearly 5 to 1. With numbers like that the only way your company message is heard is if you’ve cultivated relationships with reporters. That way when you have news, there will be someone who can pick you out of the crowd.
Key to your development of relationships with the media is providing reporters, producers and editors with quality, dependable content in a timely manner. Your company blog is your best PR tool. Instead of trying to manufacture relevant company news for a press release, your blog can give you industry related news and thought leadership pieces to share with the media. It’s like a gift for a reporter covering your industry – but only if you make sure it has the nuts and bolts the media are searching for:
- Statistics and data related to your industry
- Information on new products, services or ways of doing business
- Tips and how to’s
- Human-interest stories that get the adrenaline (or tears flowing)
If you need some help getting your company blog going, click here for a free resource.
If your marketing team (and maybe that’s you also) has got the blog down, you’re ready to start connecting with media. Here are a few ways you can pitch your blog to the media:
1. Don’t push a mass release. Send an engaging personal email.
You’ve been told by marketers (and Google) that cranking out blogs can be the way to drive traffic to your site. True.
But did you know blogs are great content for pitching the media? As a PR professional, blogs can be your ultimate resource for sharable, newsworthy pieces that will get your company press and stand out in the industry.
First off, let’s be clear. Blogs are not a collection of press releases. They are your company’s unique and relevant content based on your company’s expertise. It’s the place where you show thought leadership, and offer how-tos and problem solving directly related to your industry.