As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so seamlessly that one seems a natural extension of the other.
Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big role in the customer journey for many brands. The picture-perfect posts that capture attention, likes, and engagement are the result of careful planning, creativity, hard work, and analytics.
High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather to discover innovative new products hitting the market. And color-us-ecstatic to announce that our client, Atlanta-based home decor and textile company SmithHönig, is bringing their vision of global nomad glam to market for the first time.
The ultraviolet team will be right there, providing on-site support and quickly opening bottles of Prosecco (an important skill to have for this particular event).
When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta stories of the big brands can make successful marketing feel out of reach. And maybe a soul crushing endeavor.
Bell Works Big Bang Cafe is open to the public.
Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell Labs is being reimagined as a 2 million square-foot live, work, play space welcoming big business, entrepreneurs and the public. Let’s just say we’re surrounded by good company and innovation in Holmdel, NJ.
What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects.
These are live Twitter events focused around a general topic and often scheduled for the same time and day, and held weekly or monthly. They’re about an hour long.
Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships (say that after two cocktails). The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir, social media and her loyal advisor the brand ambassador.
2016 PR is social PR.
You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.
Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.
My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”
Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.
Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event — from expo to meetup.
If you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items on behalf of our clients. (We’re adding a new location! The latest version of our software was released!) There are whole slide decks, blogs and memes devoted to how we drive reporters nuts.
You’d think we offered no value to reporters. That we were a pox on their house.
What’s better than a beautiful, well curated Instagram feed? Two beautiful, well curated feeds working together for double the audience.