Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach and every campaign. Video has become increasingly important on every platform and channel, but it’s especially dominating social media. According to a recent HubSpot report, Facebook, Instagram and Twitter are among the top platforms where consumers are watching videos.
It’s hard to embrace the whole “new year, new you” mentality if you feel uninspired being surrounded by the same old stuff. Looking for help to get us in the spirit of reinvention for the new decade, we spoke with friend of ultraviolet and constant source of inspiration, Eva Amurri—mom, actress, entrepreneur, and founder of lifestyle blog Happily Eva After—about trends, tips, and what she’s excited about in the world of design for 2020.