Shannon Winning

Shannon Winning
Known for telling it like it is, Shannon makes sure all our clients have an authentic voice without sacrificing sales strategy. She’s our crusader against unnecessary exclamation points and styler of headlines.
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Recent Posts

How to Get Your Design and Remodeling Business Noticed on Instagram

Posted by Shannon Winning

With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to drive traffic to their websites and create a buzz where they live and work.

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Topics: social media tricks, digital marketing, social media, Instagram, Design

BTS with ultraviolet Influencer Ariel Garneau of PMQ for Two

Posted by Shannon Winning

 

 

Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And they begin with pairing the right influencer with the right brand.

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Topics: interior design, influencer marketing

How to Max Out Client Happiness with Partnerships Built on Great Food and Good Design

Posted by Shannon Winning

It’s a good day when you can bring your favorite clients together for lunch. It’s an even better day when they’re the ones making the farm-to-table eats and the marble countertop where it's served. Good eats + good design = happiness all around.

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Topics: Design, Architecture

Why Your Boutique Design Company Isn't Going To Rank For 'Lights'

Posted by Shannon Winning

How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search?

With a keen understanding of your brand and a little keyword research that you can do in a matter of minutes. Today we'll help you determine which words are a good fit for your business' ideal customer and which hit the sweet spot on the difficulty rating.

Ideally, you want a word with relatively low competition but a high search volume. This can be a tricky balance if you sell something seemingly common like wallpaper or something obscure like six fingered gloves.

Let's see how this plays out for a boutique brand trying to stake it's claim in a larger market.

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Topics: seo, keywords

Millennials Are The Worst. Right?

Posted by Shannon Winning

I hate to admit it but I've been really down on millennials. Like, REALLY down. I totally bought into all the reports I read complaining about them being whiny babies at the office. You need a participation award for showing up? Pa-lease.

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Topics: Hiring, Millennials

These Subject Lines Dared Me To Open

Posted by Shannon Winning

It’s hard to stand out in my email inbox. I stop to make tea and there are 17 new messages demanding my attention. (It’s probably happening to you right now.) A little caffeine break, or maybe even just navigating away for actual work work and I’m forced to mentally triage the damage when I return – look at it later, ignore forever, unsubscribe, oooh wait, what is THAT?

Shannon, people are looking at your LinkedIn profile.

Is this not everyone’s favorite subject line? It translates to: You are amazing. Everyone wants to know you.

What it actually means might be less spec

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Topics: Email marketing, writing

You're a Writer. Start Acting Like One.

Posted by Shannon Winning


You do it at your desk. You do it on the train. You do it in line at the DMV. Heck you probably did it while you were in bed this morning.

You write.

Whether you’re an architect or a banker, a developer or an interior designer, you my friend, are a writer.

It’s not what the man pays you for, but it’s what you do as part of your every day, in business and in life.

It’s a means to your end.

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Topics: blogging, writing

Which Keywords Attract Customers? The Painful Ones

Posted by Shannon Winning

You know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post leave your dashboard without a strong keyword focus. But is that enough?

Not if your aim is to attract your ideal customers. Because real people, like you and me, aren’t seduced by a second page Google listing. And we know a generic keyword phrase when we scroll through results. Because we are smart and savvy and really, really good looking. 

That’s why today we’re going to look at how you can better use keywords to attract customers and clients to your company’s site.

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Topics: seo, content marketing, keywords, customer pain

Put Down The Hammer: Why DIY Is Killing Your Business

Posted by Shannon Winning


The DIY game is strong in my family. This summer my husband single handedly cut in half and removed a 12 foot cast iron oil tank for our basement. And my 84 year dad just rebuilt his dishwasher. There isn’t a lot of calling in the cavalry at our place.

There’s some nice pride in DIY. (Home Depot banks it’s whole brand on it.) People will say, “Wow, you did that?” And you will say, “Why yes, yes I did.” But sometimes, DIY is a waste.

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Topics: blogging, social media, web development, DIY marketing

5 Reasons We’d Be Crazy Not To Be Thankful This Year

Posted by Shannon Winning

This has been a banner year for Jen Smiga and Shannon Winning.

We have learned, lost, worked hard, pitched our hearts out and grown beyond what we could have imagined when we partnered up officially in January. Together we have won and lost clients, produced websites, garnered press and written something like 213 blogs, email newsletters and press releases. I thought when we added it all up we’d be tired, but truly seeing the ground we’ve covered this year only leaves us with one thought: Gratitude.

We’re thankful to God for our partnership and for you who read our updates every week (or at least receive them. No one reads everything of anybody’s. Just this week I ignored a presidential tweet and a reminder from my mom to get the kids’ Christmas lists together. No shame. That’s life.)

If you’re feeling grumpy today with the holiday rush, or want to get that Friyay feeling early, allow me to throw some good will at you before you get elbow deep in that turkey (or in Jen’s case, that Tofurkey).

Go with me as I explain, listicle style, why we as a team are so thankful this year.

 

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Topics: Thanksgiving