Stephanie Eichmeyer

Stephanie Eichmeyer
Stephanie is a former journalist turned writer and public relations specialist. Her background includes non-profit work in health care and fundraising, as well as event planning, media and community relations and internal and external communications. But what she really digs is crisis communications. So if you break the internet, call Stephanie.
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Recent Posts

5 Not Terrifying Social Media Updates For Your Brand

There have been a ton of changes to social media in recent months, and many of those changes will actually make our job in marketing easier. (Yay! And we thought it was just going to be nasty algorithm changes...)

From direct connections on Pinterest to more characters in a Tweet, small changes on top channels are helping brands tell their stories and engage more naturally with their consumers.

And without a big learning curve.

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Topics: social media tricks, social media

Fight Click Away With These Image Tricks


A picture is worth a thousand… words? No. Eyeballs. 

If you’re marketing your company online, you have mere seconds to grabs someone’s attention before they go clicking away. You know the glut of content coming at you. It’s the same for your customers. To stand out you need to give your audience something to really look at – on your site, on your social, in your email, on your blog. Errrywhere.

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Topics: blogging, digital marketing, social media, images, visuals

No One’s Reading Your Blog, And Other Myths

 

If we all shared the Powerball we’d each get $4 million?!! We were saddened to learn recently that no, this is an urban myth. Generous Powerball sharing would only result in everyone being able to buy a small latte and not an end to poverty in the U.S. Sigh.

Some myths, especially about content marketing, you can’t plug into Snopes.com, so we're going to bust open the top seven myths we hear about content.

See which one of these you’ve heard (or said).

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Topics: blogging, digital marketing, content marketing

Twitter moments: What the heck are they and how do you use them?

 

A dog snuggling with his bird best friend is trending. So is "the 10 strangest things to ever happen
in a Walmart." And so is Justin Bieber. But we’re not going there.  

Who cares? And what makes something trend? Technically speaking, trending social media news is determined by the platform's algorithms. You don't need to take advanced math all over again, so we're going to cut to the simple explanation.

Essentially, when a topic gains above average mentions in a short period of time, it becomes a trend. Trending is unpredictable. Even the most random things can start to trend. Hence the large amount of cat topics and celebrity baby names trending daily. But is there any point in paying attention to this? Can you use it to profit your company? Yes and yes.

Today we'll show how you as a business owner or your company's social media manager can use Twitter's trending topics to your advantage.

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Topics: social PR, media prospecting, social media

6 Things Your Small Business Can Do Quickly During a Crisis

Hurricanes. Floods. Data breaches. Employee malevolence. Staff violence. Financial problems. The list of potential crises that can strike small businesses or nonprofits are many, and real. But you don’t have to be left in a panic when disaster hits. Below are six things business owners can do to minimize damage and communicate with important audiences the minute a catastrophe hits, along with a proactive suggestion to be uber prepared for any event.
 

1. Pin your message to your Facebook wall

Seems too simple, right? Yep, but effective. Pinning your message to the top of your Facebook wall keeps it front and center for all to see. In an emergency situation, people need information and they need it now, so give it to them. Is your business going to be closed? Say that, then pin that. Maybe your location is the only one of its kind open. Say it, pin it.
 
Proactive approach: Have a comprehensive social media plan in place before crisis hits. Facebook and Twitter can be lifesavers, allowing you to reach your customers and clients quickly and effectively. These channels also let you continually communicate with stakeholders before, during and after an emergency. If your business has a social media crisis communication plan in place, when panic strikes you and your employees will feel organized and ready to put that plan in action.
 
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Topics: small business, PR

Small Businesses Take Note! Three Facebook Updates Just For You

Facebook may have hurt you in the past – making it harder to reach your customers without advertising – but its recent changes are a win for small businesses.
The social media giant has turned it's attention to small companies and entrepreneurs with new tools to generate business on your page. These tools aim to make search easier to increase brand awareness and revenue. And because you want to make money, you should become adept at them.
 
45 million businesses use Facebook to reach and engage their customers. Unless you're living in a cave with no WiFi (in which case we'd like to come over for a monthly digital detox), you know the platform is a critical tool to collect information on customers, gain feedback and build your online community. Now, Facebook can do so much more to drive business.
 
Let's review three recent updates.
 
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Topics: Insider, social media tricks, small business

Why Your Nonprofit Needs To Ditch The Donate Button

Click a button and donate. Seems simple and effective, right? People, the donate button is dead.
 
Slapping a button on your website isn’t going to move strangers to give their money to your nonprofit. You know your organization changes lives and manages resources effectively, but your site visitors might not, especially those who’ve landed here for the first time. You’re strangers to each other and like our mom taught us, we don’t give our money to strangers.
 
Like all donors, your site visitors need to be nurtured. They need to learn your story, understand your organization, and feel a connection to your fundraising effort. Only then will they feel knowledgeable and comfortable (even inspired) enough to give to your cause.
 
Let’s talk about another, more effective way to raise funds for your organization than a standalone donate button. How do you effectively communicate your story to your readers? First, understand the life cycle stage of website readers.
 
Generally, there are three of them and they are the key to improving your online fundraising.
 

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Topics: nonprofit, fundraising