What is a tweet chat? One Hour of Killer Lead Gen. Don’t Miss It.

Posted by Jennifer Smiga

What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects.

These are live Twitter events focused around a general topic and often scheduled for the same time and day, and held weekly or monthly. They’re about an hour long.

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Topics: social PR, social media, Lead generation, Twitter, Tweet chats

The Publicist's Essential Guide To Meeting Brand Ambassadors on Social

Posted by Jennifer Smiga

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships (say that after two cocktails). The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir, social media and her loyal advisor the brand ambassador.

2016 PR is social PR.

 

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Topics: social PR, social media, PR

6 Photography Tips to Pump Up Your Social Media at Events

Posted by Jennifer Smiga

You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.

Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.

My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”

Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.

Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event —  from expo to meetup.

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Topics: social PR, social media tricks, digital marketing, social media

5 Not Terrifying Social Media Updates For Your Brand

There have been a ton of changes to social media in recent months, and many of those changes will actually make our job in marketing easier. (Yay! And we thought it was just going to be nasty algorithm changes...)

From direct connections on Pinterest to more characters in a Tweet, small changes on top channels are helping brands tell their stories and engage more naturally with their consumers.

And without a big learning curve.

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Topics: social media tricks, social media

Dear PR Rep, You Are Not a Parasite, Afterall

Posted by Jennifer Smiga

 

If you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items on behalf of our clients. (We’re adding a new location! The latest version of our software was released!) There are whole slide decks, blogs and memes devoted to how we drive reporters nuts.

You’d think we offered no value to reporters. That we were a pox on their house.

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Topics: media prospecting, PR

Instagram Partnerships: Where Everyone Wins

Posted by Jennifer Smiga

What’s better than a beautiful, well curated Instagram feed? Two beautiful, well curated feeds working together for double the audience.

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Topics: digital marketing, Co-marketing, Instagram, Strategic Partnerships

Before You Pitch a Design Blogger, Get Your Message Clear [sample pitch]

Posted by Jennifer Smiga

Style. Influence. Followers. Design bloggers have it all. And you need it.

If you’ve developed a new product or run a boutique design company, the relationships you build with design bloggers with industry clout could be pivotal for your company. When your brand or product appears on their news feeds they lend you their credibility and audience. That can mean new markets, collaborations, and sales.

So how does your boutique design company capture a blogger’s valuable attention?

 It’s simple.

Offer something of value that aligns with their style and personality.

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Topics: How to pitch

These Subject Lines Dared Me To Open

Posted by Shannon Winning

It’s hard to stand out in my email inbox. I stop to make tea and there are 17 new messages demanding my attention. (It’s probably happening to you right now.) A little caffeine break, or maybe even just navigating away for actual work work and I’m forced to mentally triage the damage when I return – look at it later, ignore forever, unsubscribe, oooh wait, what is THAT?

Shannon, people are looking at your LinkedIn profile.

Is this not everyone’s favorite subject line? It translates to: You are amazing. Everyone wants to know you.

What it actually means might be less spec

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Topics: Email marketing, writing

You're a Writer. Start Acting Like One.

Posted by Shannon Winning


You do it at your desk. You do it on the train. You do it in line at the DMV. Heck you probably did it while you were in bed this morning.

You write.

Whether you’re an architect or a banker, a developer or an interior designer, you my friend, are a writer.

It’s not what the man pays you for, but it’s what you do as part of your every day, in business and in life.

It’s a means to your end.

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Topics: blogging, writing

Which Keywords Attract Customers? The Painful Ones

Posted by Shannon Winning

You know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post leave your dashboard without a strong keyword focus. But is that enough?

Not if your aim is to attract your ideal customers. Because real people, like you and me, aren’t seduced by a second page Google listing. And we know a generic keyword phrase when we scroll through results. Because we are smart and savvy and really, really good looking. 

That’s why today we’re going to look at how you can better use keywords to attract customers and clients to your company’s site.

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Topics: seo, content marketing, keywords, customer pain