A dog snuggling with his bird best friend is trending. So is "the 10 strangest things to ever happen
in a Walmart." And so is Justin Bieber. But we’re not going there.
Who cares? And what makes something trend? Technically speaking, trending social media news is determined by the platform's algorithms. You don't need to take advanced math all over again, so we're going to cut to the simple explanation.
Essentially, when a topic gains above average mentions in a short period of time, it becomes a trend. Trending is unpredictable. Even the most random things can start to trend. Hence the large amount of cat topics and celebrity baby names trending daily. But is there any point in paying attention to this? Can you use it to profit your company? Yes and yes.
Today we'll show how you as a business owner or your company's social media manager can use Twitter's trending topics to your advantage.