You didn’t start your business to write. You’re a service provider, startup company, or small business owner strapped for time and money. You’re not a writer. So where does that leave you when presented with the job of blogging weekly for your website? For many, DIY blogging is the only option when marketing dollars are tight.
It’s crucial that you blog. Doing it is not an option in this age of digital marketing.
Companies who blog receive 97% more links to their website. (Source)
Your online presence is the first (and sometimes only) impression prospective clients have of you. Before they pick up the phone to make an appointment, purchase a product online or walk through your doors, you can bet they’ve already Googled you. Your website can tell them a lot about your offerings and services, but what if you could reach that perspective client or customer BEFORE they knew you even existed?