When Words and Pics Alone Don’t Cut It: Our ❤️ For Video Marketing

Posted by Jessica Perillo

Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach and every campaign. Video has become increasingly important on every platform and channel, but it’s especially dominating social media. According to a recent HubSpot report, Facebook, Instagram and Twitter are among the top platforms where consumers are watching videos.

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Topics: digital marketing, social media, content marketing, visuals, Adaptive reuse, video marketing

Marketing Stats Got Us Fired Up. Jumping Into 2020 Like…

Posted by Julia Zapcic

 

The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in the industry. It can be an exhausting task if you don’t know where to look. One of our favorite ways to stay on top of marketing trends is to keep an eye on yearly statistics.

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Topics: social media tricks, blogging, digital marketing, social media, Email marketing, content marketing, Instagram, Twitter

Social Climbing: Why Partnering With the Right Influencer Matters

Posted by Jennifer Smiga

As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so seamlessly that one seems a natural extension of the other.

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Topics: social media, content marketing, Co-marketing, Strategic Partnerships, Design, Brand ambassadors, interior design, influencer marketing

Influencer Marketing: Partnerships Built On Trust (and Good Design)

Posted by Jennifer Smiga

Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big role in the customer journey for many brands. The picture-perfect posts that capture attention, likes, and engagement are the result of careful planning, creativity, hard work, and analytics.

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Topics: digital marketing, content marketing, Co-marketing, Strategic Partnerships, Design, Brand ambassadors, interior design, influencer marketing

What Small (and Mighty) Businesses Can Learn from a Big Marketing Strategy

Posted by Jennifer Smiga

When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta stories of the big brands can make successful marketing feel out of reach. And maybe a soul crushing endeavor.

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Topics: social PR, small business, content marketing, Business in New Jersey

Which Keywords Attract Customers? The Painful Ones

Posted by Shannon Winning

You know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post leave your dashboard without a strong keyword focus. But is that enough?

Not if your aim is to attract your ideal customers. Because real people, like you and me, aren’t seduced by a second page Google listing. And we know a generic keyword phrase when we scroll through results. Because we are smart and savvy and really, really good looking. 

That’s why today we’re going to look at how you can better use keywords to attract customers and clients to your company’s site.

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Topics: seo, content marketing, keywords, customer pain

No One’s Reading Your Blog, And Other Myths

 

If we all shared the Powerball we’d each get $4 million?!! We were saddened to learn recently that no, this is an urban myth. Generous Powerball sharing would only result in everyone being able to buy a small latte and not an end to poverty in the U.S. Sigh.

Some myths, especially about content marketing, you can’t plug into Snopes.com, so we're going to bust open the top seven myths we hear about content.

See which one of these you’ve heard (or said).

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Topics: blogging, digital marketing, content marketing