You know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post leave your dashboard without a strong keyword focus. But is that enough?
Not if your aim is to attract your ideal customers. Because real people, like you and me, aren’t seduced by a second page Google listing. And we know a generic keyword phrase when we scroll through results. Because we are smart and savvy and really, really good looking.
That’s why today we’re going to look at how you can better use keywords to attract customers and clients to your company’s site.