When Words and Pics Alone Don’t Cut It: Our ❤️ For Video Marketing

Posted by Jessica Perillo

Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach and every campaign. Video has become increasingly important on every platform and channel, but it’s especially dominating social media. According to a recent HubSpot report, Facebook, Instagram and Twitter are among the top platforms where consumers are watching videos.

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Topics: digital marketing, social media, content marketing, visuals, Adaptive reuse, video marketing

Marketing Stats Got Us Fired Up. Jumping Into 2020 Like…

Posted by Julia Zapcic

 

The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in the industry. It can be an exhausting task if you don’t know where to look. One of our favorite ways to stay on top of marketing trends is to keep an eye on yearly statistics.

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Topics: social media tricks, blogging, digital marketing, social media, Email marketing, content marketing, Instagram, Twitter

Influencer Marketing: Partnerships Built On Trust (and Good Design)

Posted by Jennifer Smiga

Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big role in the customer journey for many brands. The picture-perfect posts that capture attention, likes, and engagement are the result of careful planning, creativity, hard work, and analytics.

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Topics: digital marketing, content marketing, Co-marketing, Strategic Partnerships, Design, Brand ambassadors, interior design, influencer marketing

How to Get Your Design and Remodeling Business Noticed on Instagram

Posted by Shannon Winning

With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to drive traffic to their websites and create a buzz where they live and work.

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Topics: social media tricks, digital marketing, social media, Instagram, Design

Atlanta’s SmithHönig Is High Point Market Bound (and so are we!)

Posted by Jennifer Smiga

High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather to discover innovative new products hitting the market. And color-us-ecstatic to announce that our client, Atlanta-based home decor and textile company SmithHönig, is bringing their vision of global nomad glam to market for the first time.

The ultraviolet team will be right there, providing on-site support and quickly opening bottles of Prosecco (an important skill to have for this particular event).

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Topics: digital marketing, Design, Color inspiration

LOOK HERE: Tips for Designing A Digital Product Lookbook That Gets Views

Posted by Danielle Thibault

The ebook is an effective (though basic) lead nurturing offer. It delivers valuable info to contacts and is great for search authority. It’s also a bit of a yawn.  So many words.

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Topics: digital marketing, images, Lead generation

6 Photography Tips to Pump Up Your Social Media at Events

Posted by Jennifer Smiga

You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.

Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.

My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”

Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.

Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event —  from expo to meetup.

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Topics: social PR, social media tricks, digital marketing, social media

Instagram Partnerships: Where Everyone Wins

Posted by Jennifer Smiga

What’s better than a beautiful, well curated Instagram feed? Two beautiful, well curated feeds working together for double the audience.

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Topics: digital marketing, Co-marketing, Instagram, Strategic Partnerships

Fight Click Away With These Image Tricks


A picture is worth a thousand… words? No. Eyeballs. 

If you’re marketing your company online, you have mere seconds to grabs someone’s attention before they go clicking away. You know the glut of content coming at you. It’s the same for your customers. To stand out you need to give your audience something to really look at – on your site, on your social, in your email, on your blog. Errrywhere.

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Topics: blogging, digital marketing, social media, images, visuals

No One’s Reading Your Blog, And Other Myths

 

If we all shared the Powerball we’d each get $4 million?!! We were saddened to learn recently that no, this is an urban myth. Generous Powerball sharing would only result in everyone being able to buy a small latte and not an end to poverty in the U.S. Sigh.

Some myths, especially about content marketing, you can’t plug into Snopes.com, so we're going to bust open the top seven myths we hear about content.

See which one of these you’ve heard (or said).

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Topics: blogging, digital marketing, content marketing