The ebook is an effective (though basic) lead nurturing offer. It delivers valuable info to contacts and is great for search authority. It’s also a bit of a yawn. So many words.
A picture is worth a thousand… words? No. Eyeballs.
If you’re marketing your company online, you have mere seconds to grabs someone’s attention before they go clicking away. You know the glut of content coming at you. It’s the same for your customers. To stand out you need to give your audience something to really look at – on your site, on your social, in your email, on your blog. Errrywhere.