I write a LOT of emails. I know you’re thinking, Who doesn’t? But on top of my own emails to clients, colleagues and kids' teachers, I ghost write and send emails on behalf of clients every day.
If I didn’t think it would crush my writer’s soul, I’d change my business card to read Shannon Winning – Email Writer.
Crushing of creative souls aside, I love the surprised and delighted feedback I get from clients after I send out a batch.
“They think I’m talking directly to them,” is my favorite response.
Sometimes clients forward to me the responses they receive. The replies say things like,
“Thanks Marc. Appreciate you keeping us in the loop.” “This sounds great! I’d love to attend.”
My clients are always kind of astounded for two reasons: