When we want to talk about lead generation (we’re a bunch of marketing nerds who love talking about this stuff), we go to ultraviolet founder and creative director Jennifer Smiga. Jen isn’t just our esteemed leader, she’s a marketing mastermind and was asked to share her expertise at next week’s Design Influencers Conference. The whole ultraviolet team will be there: we’re sponsoring the Genius Bar where we’ll host appointments with brand reps seeking to improve their online presence and serve up sparkling rosé at our Mingle & Matchmaking event.
As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so seamlessly that one seems a natural extension of the other.
It’s hard to embrace the whole “new year, new you” mentality if you feel uninspired being surrounded by the same old stuff. Looking for help to get us in the spirit of reinvention for the new decade, we spoke with friend of ultraviolet and constant source of inspiration, Eva Amurri—mom, actress, entrepreneur, and founder of lifestyle blog Happily Eva After—about trends, tips, and what she’s excited about in the world of design for 2020.
Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big role in the customer journey for many brands. The picture-perfect posts that capture attention, likes, and engagement are the result of careful planning, creativity, hard work, and analytics.
Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And they begin with pairing the right influencer with the right brand.
So, what do some of the most hard-charging, passionate, successful interior designers really think about social media tools and how tech impacts their business?