How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search?
With a keen understanding of your brand and a little keyword research that you can do in a matter of minutes. Today we'll help you determine which words are a good fit for your business' ideal customer and which hit the sweet spot on the difficulty rating.
Ideally, you want a word with relatively low competition but a high search volume. This can be a tricky balance if you sell something seemingly common like wallpaper or something obscure like six fingered gloves.
Let's see how this plays out for a boutique brand trying to stake it's claim in a larger market.