There are plenty of ways to spend your marketing dollars. Staff, software, ads, agencies. But have you ever taken a holistic view of all your marketing efforts from digital to pr?
If you haven't done it in a year (or ever), you're surely spending out of habit, rather than intentionally investing in growing your company. And I'd put money (and your pet monkey) to bet that you aren't happy with the results.
When we meet with prospective clients about digital marketing or social media, we find that mid-sized companies are facing the same challenges and pitfalls, across all industries. Marketing is often an afterthought, sometimes a revenue suck, and probably living in a silo far away from sales. If that sounds like your company, read on for nine indicators that you're wasting money on marketing.