9 Signs You're Wasting Money on Marketing

Posted by Shannon Winning

There are plenty of ways to spend your marketing dollars. Staff, software, ads, agencies. But have you ever taken a holistic view of all your marketing efforts from digital to pr?

If you haven't done it in a year (or ever), you're surely spending out of habit, rather than intentionally investing in growing your company. And I'd put money (and your pet monkey) to bet that you aren't happy with the results.

When we meet with prospective clients about digital marketing or social media, we find that mid-sized companies are facing the same challenges and pitfalls, across all industries. Marketing is often an afterthought, sometimes a revenue suck, and probably living in a silo far away from sales. If that sounds like your company, read on for nine indicators that you're wasting money on marketing.

 

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Topics: Marketing tips for CEOs, social PR, seo, digital marketing, Email marketing

How to Snoop on Your Competitor's SEO Rank

Posted by Shannon Winning

So you want to know what your competitor is doing online. You're thinking, what's my competitor's SEO rank? Or maybe you're wondering if they have better digital marketing than you, or if your competition does social media better than you.

Well, you sneaky, son of gun, I've got some tips for you.

Here are five ways you can see what your competitor is doing in her digital marketing, without anybody knowing what you're up to.

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Topics: Insider, Marketing tips for CEOs, competitor, seo