Dear PR Rep, You Are Not a Parasite, Afterall

Posted by Jennifer Smiga

 

If you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items on behalf of our clients. (We’re adding a new location! The latest version of our software was released!) There are whole slide decks, blogs and memes devoted to how we drive reporters nuts.

You’d think we offered no value to reporters. That we were a pox on their house.

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Topics: media prospecting, PR

Twitter moments: What the heck are they and how do you use them?

 

A dog snuggling with his bird best friend is trending. So is "the 10 strangest things to ever happen
in a Walmart." And so is Justin Bieber. But we’re not going there.  

Who cares? And what makes something trend? Technically speaking, trending social media news is determined by the platform's algorithms. You don't need to take advanced math all over again, so we're going to cut to the simple explanation.

Essentially, when a topic gains above average mentions in a short period of time, it becomes a trend. Trending is unpredictable. Even the most random things can start to trend. Hence the large amount of cat topics and celebrity baby names trending daily. But is there any point in paying attention to this? Can you use it to profit your company? Yes and yes.

Today we'll show how you as a business owner or your company's social media manager can use Twitter's trending topics to your advantage.

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Topics: social PR, media prospecting, social media

How to Pitch Media And Actually Be Heard

Posted by Jennifer Smiga

 

If you’ve ever witnessed a little kid birthday party you know about being on the wrong end of a person to person ratio. It’s a lot of noise with you begging, “For the love of sprinkles, someone listen to me!” Not pretty, but it’s exactly what’s going on in PR these days and company reps (and owners) are feeling it.

Recent data says that media relations professionals now outnumber reporters by nearly 5 to 1. With numbers like that the only way your company message is heard is if you’ve cultivated relationships with reporters. That way when you have news, there will be someone who can pick you out of the crowd.

Key to your development of relationships with the media is providing reporters, producers and editors with quality, dependable content in a timely manner. Your company blog is your best PR tool. Instead of trying to manufacture relevant company news for a press release, your blog can give you industry related news and thought leadership pieces to share with the media. It’s like a gift for a reporter covering your industry – but only if you make sure it has the nuts and bolts the media are searching for:

  • Statistics and data related to your industry
  • Information on new products, services or ways of doing business
  • Tips and how to’s
  • Human-interest stories that get the adrenaline (or tears flowing)

If you need some help getting your company blog going, click here for a free resource.

If your marketing team (and maybe that’s you also) has got the blog down, you’re ready to start connecting with media. Here are a few ways you can pitch your blog to the media:

 

1. Don’t push a mass release. Send an engaging personal email.

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Topics: social PR, media prospecting, securing media coverage, PR, Email marketing

PR Reps: How To Turn Your Blog Into Free Press

Posted by Jennifer Smiga

You’ve been told by marketers (and Google) that cranking out blogs can be the way to drive traffic to your site. True.

But did you know blogs are great content for pitching the media? As a PR professional, blogs can be your ultimate resource for sharable, newsworthy pieces that will get your company press and stand out in the industry.

First off, let’s be clear. Blogs are not a collection of press releases. They are your company’s unique and relevant content based on your company’s expertise. It’s the place where you show thought leadership, and offer how-tos and problem solving directly related to your industry.

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Topics: media prospecting, securing media coverage, PR

5 Ways to Secure Media Coverage: Tips From the Editor

Posted by Jennifer Smiga

 

If you've tried to secure media coverage for your company only to have the frenetic pace of trends knock your company off the media radar, take heart. It's not your fault.

Do you remember the Ani DiFranco lyric about the goldfish? "The little plastic castle is a surprise every time?"

Of course you don't.

Because according to the latest research, our attention span has dropped at least four seconds in the last decade. We are a people who just can't pay attention to anything for more than a swim around the bowl.

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Topics: social PR, media prospecting, securing media coverage

Public Relations: 3 Social Media Tricks to Tell Your Brand Story

Posted by Jennifer Smiga

 

If you're holding a smartphone right now, you're holding the greatest public relations tool this side of the press release.

The media have more vehichles for breaking news today than at any time in history, and as a news channel, social media is taking on a larger news role everyday.

In fact, 30 percent of American adults get their news from Facebook, according to the Pew Research Center.

You know how your heartstrings (and attention) have been tugged by all those feel good people and pet stories in your news feeds. If you dig deep enough, you’ll discover similar stories within your client's company. It’s just a matter of being open to listening and discovering the human-interest and news pieces that attract today’s busy editors, reporters, and producers.

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Topics: social PR, media prospecting, social media tricks