Why Your Boutique Design Company Isn't Going To Rank For 'Lights'

Posted by Shannon Winning

How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search?

With a keen understanding of your brand and a little keyword research that you can do in a matter of minutes. Today we'll help you determine which words are a good fit for your business' ideal customer and which hit the sweet spot on the difficulty rating.

Ideally, you want a word with relatively low competition but a high search volume. This can be a tricky balance if you sell something seemingly common like wallpaper or something obscure like six fingered gloves.

Let's see how this plays out for a boutique brand trying to stake it's claim in a larger market.

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Topics: seo, keywords

Which Keywords Attract Customers? The Painful Ones

Posted by Shannon Winning

You know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post leave your dashboard without a strong keyword focus. But is that enough?

Not if your aim is to attract your ideal customers. Because real people, like you and me, aren’t seduced by a second page Google listing. And we know a generic keyword phrase when we scroll through results. Because we are smart and savvy and really, really good looking. 

That’s why today we’re going to look at how you can better use keywords to attract customers and clients to your company’s site.

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Topics: seo, content marketing, keywords, customer pain

Google Ads Are Ineffective At Wooing Buyers. Here’s Why You Should Use Them Anyway

Posted by Jennifer Smiga


If you use Google Adwords for your business you probably know two things: You definitely pay for the service every month. And you definitely don’t know if it’s working.

The effect is very similar to the direct mail campaign. Design a nice flyer, letter, coupon etc. Send said ad and wad of cash to direct mail company. Wait by phone for customers. Without a crush of new business it’s hard to assess if the campaign worked. Yes, you got a few new customers, but why? Did they come from other sources? Hard to tell.

What would be more effective to know is why didn’t the ad bring you a crush of new business. Was the ad design bad? Was the mailing list not your target market? If you had those answers you could pivot your strategy for next time. And that’s where Google’s power comes into effect with a side benefit to using its Adwords service – keyword data.

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Topics: seo, blogging, digital marketing, Google Adwords

9 Signs You're Wasting Money on Marketing

Posted by Shannon Winning

There are plenty of ways to spend your marketing dollars. Staff, software, ads, agencies. But have you ever taken a holistic view of all your marketing efforts from digital to pr?

If you haven't done it in a year (or ever), you're surely spending out of habit, rather than intentionally investing in growing your company. And I'd put money (and your pet monkey) to bet that you aren't happy with the results.

When we meet with prospective clients about digital marketing or social media, we find that mid-sized companies are facing the same challenges and pitfalls, across all industries. Marketing is often an afterthought, sometimes a revenue suck, and probably living in a silo far away from sales. If that sounds like your company, read on for nine indicators that you're wasting money on marketing.


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Topics: Marketing tips for CEOs, social PR, seo, digital marketing, Email marketing

5 Ways to Tell If Your SEO Is Off Track

Posted by Jennifer Smiga
Want to see me cringe? Mention the term SEO. The acronym stands for search engine optimization (but you probably knew that). I have a love hate relationship with SEO. Which is strange considering as an agency, we’re pretty good at it and it pays our bills.

What I love is helping businesses claim their share of the digital market by optimizing their sites for search.

What I hate is the obfuscation of SEO by some digital agencies.

Let me explain.

When talking to clients and prospects, SEO often requires LOTS of explanation and education. Don’t get me wrong, we love to educate clients, but there are a lot of agencies that have more explaining to do then us.

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Topics: seo

How to Snoop on Your Competitor's SEO Rank

Posted by Shannon Winning

So you want to know what your competitor is doing online. You're thinking, what's my competitor's SEO rank? Or maybe you're wondering if they have better digital marketing than you, or if your competition does social media better than you.

Well, you sneaky, son of gun, I've got some tips for you.

Here are five ways you can see what your competitor is doing in her digital marketing, without anybody knowing what you're up to.

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Topics: Insider, Marketing tips for CEOs, competitor, seo