When we want to talk about lead generation (we’re a bunch of marketing nerds who love talking about this stuff), we go to ultraviolet founder and creative director Jennifer Smiga. Jen isn’t just our esteemed leader, she’s a marketing mastermind and was asked to share her expertise at next week’s Design Influencers Conference. The whole ultraviolet team will be there: we’re sponsoring the Genius Bar where we’ll host appointments with brand reps seeking to improve their online presence and serve up sparkling rosé at our Mingle & Matchmaking event.
Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach and every campaign. Video has become increasingly important on every platform and channel, but it’s especially dominating social media. According to a recent HubSpot report, Facebook, Instagram and Twitter are among the top platforms where consumers are watching videos.
The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in the industry. It can be an exhausting task if you don’t know where to look. One of our favorite ways to stay on top of marketing trends is to keep an eye on yearly statistics.
As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so seamlessly that one seems a natural extension of the other.
With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to drive traffic to their websites and create a buzz where they live and work.
So, what do some of the most hard-charging, passionate, successful interior designers really think about social media tools and how tech impacts their business?
What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects.
These are live Twitter events focused around a general topic and often scheduled for the same time and day, and held weekly or monthly. They’re about an hour long.
Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships (say that after two cocktails). The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir, social media and her loyal advisor the brand ambassador.
2016 PR is social PR.
You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.
Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.
My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”
Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.
Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event — from expo to meetup.
From direct connections on Pinterest to more characters in a Tweet, small changes on top channels are helping brands tell their stories and engage more naturally with their consumers.
And without a big learning curve.