What Small (and Mighty) Businesses Can Learn from a Big Marketing Strategy

Posted by Jennifer Smiga

When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta stories of the big brands can make successful marketing feel out of reach. And maybe a soul crushing endeavor.

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Topics: social PR, small business, content marketing, Business in New Jersey

Interior Designers, Bloggers Get Honest About Tech at #WNWN

Posted by Julia Zapcic

 

So, what do some of the most hard-charging, passionate, successful interior designers really think about social media tools and how tech impacts their business?

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Topics: social PR, social media, Tech, Design, Brand ambassadors, interior design

What is a tweet chat? One Hour of Killer Lead Gen. Don’t Miss It.

Posted by Jennifer Smiga

What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects.

These are live Twitter events focused around a general topic and often scheduled for the same time and day, and held weekly or monthly. They’re about an hour long.

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Topics: social PR, social media, Lead generation, Twitter, Tweet chats

The Publicist's Essential Guide To Meeting Brand Ambassadors on Social

Posted by Jennifer Smiga

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships (say that after two cocktails). The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir, social media and her loyal advisor the brand ambassador.

2016 PR is social PR.

 

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Topics: social PR, social media, PR

6 Photography Tips to Pump Up Your Social Media at Events

Posted by Jennifer Smiga

You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage.

Let’s be real, a pic needs to be different, colorful and engaging to earn a like, regram or share from your followers. And at events, it can be even harder to have your social media post stand out among the flutter of party pics, unless you’re deliberate in capturing and sharing images that resonate.

My favorite piece of advice on how to make images interesting comes from Caitlin Winner, Facebook’s design manager and part time painter… “Start with Heart”

Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.

Follow Caitlin’s advice and these five tips from Marketing Rival, and you’ll have no problem amplifying your social reach at your next event —  from expo to meetup.

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Topics: social PR, social media tricks, digital marketing, social media

Twitter moments: What the heck are they and how do you use them?

 

A dog snuggling with his bird best friend is trending. So is "the 10 strangest things to ever happen
in a Walmart." And so is Justin Bieber. But we’re not going there.  

Who cares? And what makes something trend? Technically speaking, trending social media news is determined by the platform's algorithms. You don't need to take advanced math all over again, so we're going to cut to the simple explanation.

Essentially, when a topic gains above average mentions in a short period of time, it becomes a trend. Trending is unpredictable. Even the most random things can start to trend. Hence the large amount of cat topics and celebrity baby names trending daily. But is there any point in paying attention to this? Can you use it to profit your company? Yes and yes.

Today we'll show how you as a business owner or your company's social media manager can use Twitter's trending topics to your advantage.

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Topics: social PR, media prospecting, social media

How to Pitch Media And Actually Be Heard

Posted by Jennifer Smiga

 

If you’ve ever witnessed a little kid birthday party you know about being on the wrong end of a person to person ratio. It’s a lot of noise with you begging, “For the love of sprinkles, someone listen to me!” Not pretty, but it’s exactly what’s going on in PR these days and company reps (and owners) are feeling it.

Recent data says that media relations professionals now outnumber reporters by nearly 5 to 1. With numbers like that the only way your company message is heard is if you’ve cultivated relationships with reporters. That way when you have news, there will be someone who can pick you out of the crowd.

Key to your development of relationships with the media is providing reporters, producers and editors with quality, dependable content in a timely manner. Your company blog is your best PR tool. Instead of trying to manufacture relevant company news for a press release, your blog can give you industry related news and thought leadership pieces to share with the media. It’s like a gift for a reporter covering your industry – but only if you make sure it has the nuts and bolts the media are searching for:

  • Statistics and data related to your industry
  • Information on new products, services or ways of doing business
  • Tips and how to’s
  • Human-interest stories that get the adrenaline (or tears flowing)

If you need some help getting your company blog going, click here for a free resource.

If your marketing team (and maybe that’s you also) has got the blog down, you’re ready to start connecting with media. Here are a few ways you can pitch your blog to the media:

 

1. Don’t push a mass release. Send an engaging personal email.

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Topics: social PR, media prospecting, securing media coverage, PR, Email marketing

9 Signs You're Wasting Money on Marketing

Posted by Shannon Winning

There are plenty of ways to spend your marketing dollars. Staff, software, ads, agencies. But have you ever taken a holistic view of all your marketing efforts from digital to pr?

If you haven't done it in a year (or ever), you're surely spending out of habit, rather than intentionally investing in growing your company. And I'd put money (and your pet monkey) to bet that you aren't happy with the results.

When we meet with prospective clients about digital marketing or social media, we find that mid-sized companies are facing the same challenges and pitfalls, across all industries. Marketing is often an afterthought, sometimes a revenue suck, and probably living in a silo far away from sales. If that sounds like your company, read on for nine indicators that you're wasting money on marketing.

 

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Topics: Marketing tips for CEOs, social PR, seo, digital marketing, Email marketing

Your PR Department Is An Untapped Revenue Generator

Posted by Jennifer Smiga
Your publicist's metric for success is relationships, not revenue, right? What if you could tie sales leads, and revenue, to your pr department? It may sound far off, but the modern publicist is doing more than damage control and fielding press calls. She’s a proactive member of the marketing team generating and nurturing leads online. That is if she’s adapted to the digital market.
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Topics: social PR, PR

5 Ways to Secure Media Coverage: Tips From the Editor

Posted by Jennifer Smiga

 

If you've tried to secure media coverage for your company only to have the frenetic pace of trends knock your company off the media radar, take heart. It's not your fault.

Do you remember the Ani DiFranco lyric about the goldfish? "The little plastic castle is a surprise every time?"

Of course you don't.

Because according to the latest research, our attention span has dropped at least four seconds in the last decade. We are a people who just can't pay attention to anything for more than a swim around the bowl.

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Topics: social PR, media prospecting, securing media coverage